Free SEO Tools, AI Search Checkers and Marketing Calculators
The same checks we use in client audits, free for everyone. Test your website, find what to fix, and plan your marketing budget in seconds.
- Free to use
- No sign-up
- Results in seconds
- Built by SEO experts
Most popular
All free tools
Showing all 28 tools
Website SEO Checker
Score any page on 70+ SEO factors and get a clear list of fixes.
Open toolMeta Tag Analyzer
Check titles, descriptions, Open Graph and X tags, with previews.
Open toolHeading Checker
See your H1 to H6 outline and fix heading problems.
Open toolKeyword Density Checker
Check keyword use and placement on a page or in your own text.
Open toolImage Alt Text Checker
Find missing, weak or duplicate alt text and oversized images.
Open toolBroken Link Checker
Find 404s, redirects and broken images on any page.
Open toolDuplicate Content Checker
Find near-duplicate pages, titles and descriptions on your site.
Open toolPage Speed Checker
Core Web Vitals and speed scores on mobile and desktop.
Open toolSchema Markup Generator
Create JSON-LD for local business, FAQ, article, product and more.
Open toolSchema Markup Checker
Validate structured data against Google rich result rules.
Open toolRobots.txt Generator
Build a robots.txt file, including AI crawler rules.
Open toolRobots.txt Tester
Test any URL against 16 crawlers and find the rule that decides.
Open toolXML Sitemap Checker
Validate your sitemap and test the pages it lists.
Open toolRedirect Checker
Follow redirect chains and status codes hop by hop.
Open toolSERP Preview Tool
See exactly how your page looks in Google results.
Open toolMeta Tag Generator
Write title, description and social tags, ready to paste.
Open toolAI Overview Readiness Checker
See if your page is ready to be quoted in AI answers.
Open toolAI Crawler Checker
Check if GPTBot, ClaudeBot and other AI crawlers can access your site.
Open toolllms.txt Generator
Create an llms.txt file that helps AI engines read your site.
Open toolLocal SEO Checklist
34 steps to rank in the Google Map Pack, with your score.
Open toolGoogle Review Link Generator
Create a review link, QR code and printable review card.
Open toolWebsite Cost Calculator
Get an instant price estimate and timeline for your website.
Open toolLead Value Calculator
See what your traffic and higher rankings are worth.
Open toolSEO ROI Calculator
Project SEO returns month by month and your break-even point.
Open toolROAS, ROI and Cost per Lead Calculator
Find out if your ads make money, and your break-even ROAS.
Open toolAd Budget Calculator
Work out the ad budget you need to hit your goals.
Open toolUTM Link Builder
Tag campaign links and see how GA4 will report them.
Open toolWhatsApp Link Generator
Create click-to-chat links, QR codes and website buttons.
Open tool
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From free check to real results
Our tools show you what to fix. When you want it fixed, we are one click away.
- 1
Run a free tool
Pick a tool, enter your website or numbers, and get results in seconds.
- 2
Get a clear fix list
Every checker explains what is wrong, why it matters and how to fix it.
- 3
Ask an expert
Want help? Our team will review your results and tell you what to do first.
Want an expert to read your results?
Send us your website and we will review it for free, then reply on WhatsApp with what to fix first.
Free tools made by people who do SEO every day
Built by SEO professionals
The same checks our team uses in client audits, based on 11+ years of SEO work.
Ready for AI search
Tools for AI Overviews, AI crawlers and llms.txt, not just classic SEO.
Clear fixes, not just scores
Every result comes with plain-language advice on what to fix first.
Private by design
Calculators run in your browser, and we never ask you to sign up.
Questions about our free tools
Everything you need to know about using our free SEO and marketing tools.
Ask a questionAre these tools really free?
Yes. Every tool on this page is free to use, with no sign-up and no credit card. They are the same checks our team uses in client audits, and we share them to help businesses improve their websites.
Do I need to create an account?
No. Just open a tool, enter your website or numbers, and get your results straight away.
Which tool should I start with?
Start with the Website SEO Checker. It scores your page on more than 70 factors and shows which areas need attention, then you can use the specialist tools, such as the Page Speed Checker or Schema Markup Checker, to dig deeper.
How accurate are the results?
The checkers read your live pages the way search engines do, and the Page Speed Checker uses Google’s own PageSpeed engine. Calculators are estimates based on the numbers you enter. For a full picture of your website, ask us for a free expert audit.
Is my data stored?
Calculators run entirely in your browser, so your numbers never leave your device. Checkers fetch the public page you enter to analyse it; we don’t ask for personal details, and results may be kept briefly so repeat checks load faster.
Is there a limit on how many checks I can run?
To keep the tools fast for everyone, each visitor can run a limited number of website checks per hour. Calculators and generators have no limit.
Can I check a competitor’s website?
Yes. The checkers work on any public website, so you can compare your pages with the competitors ranking above you.
Can you fix the problems the tools find?
Yes. That is what we do every day. Request a free audit and our team will review your results and send a clear plan, or see our SEO, web development and technical SEO services.
Free SEO tools for websites, AI search and digital marketing
Rank Higher’s free tools help business owners, marketers and developers check their websites and plan their marketing without paying for expensive software. Each tool focuses on one job and explains its results in plain language, so you know exactly what to fix and why it matters.
Our team uses these same checks every day in client audits for businesses in Pakistan, the UK, the USA and the UAE. Now they are free for you.
SEO analysis tools
Start with the Website SEO Checker for a full on-page audit, then go deeper with the Meta Tag Analyzer, Heading Checker, Keyword Density Checker and Image Alt Text Checker. The Broken Link Checker finds dead links and images, the Duplicate Content Checker finds pages that compete with each other, and the Page Speed Checker tests your Core Web Vitals with Google’s own engine.
Technical SEO tools
Create and validate structured data with the Schema Markup Generator and Schema Markup Checker. Build and test crawler rules with the Robots.txt Generator and Robots.txt Tester, check your XML sitemap and redirect chains, and preview and write your search snippets with the SERP Preview Tool and Meta Tag Generator.
AI search tools
Search is moving into AI answers. The AI Overview Readiness Checker shows how likely your page is to be quoted, the AI Crawler Checker tells you whether GPTBot, ClaudeBot and other AI crawlers can reach your site, and the llms.txt Generator helps AI engines understand your content.
Local SEO and marketing tools
Local businesses can work through our Local SEO Checklist and create a Google review link with a printable QR card. Marketers can tag campaigns with the UTM Link Builder and create click-to-chat links with the WhatsApp Link Generator.
Marketing calculators
Plan with real numbers. Estimate a project with the Website Cost Calculator, see what traffic is worth with the Lead Value Calculator, project returns with the SEO ROI Calculator, check whether your ads make money with the ROAS, ROI and Cost per Lead Calculator, and set spend with the Ad Budget Calculator.
When to ask an expert
Tools show you what is wrong. Fixing it well, in the right order, is where experience counts. If your results show problems you don’t have time for, our SEO and web development services can take care of them. Request a free audit and we will tell you exactly what to do first.
Found problems? We can fix them.
Send us your website and the tool results that worry you. We will review everything for free and reply on WhatsApp with what to fix first.
- Free audit
- No obligation
- Plain-language advice